Colgate<sup>®</sup> Enamel Health<sup>™</sup> Toothpaste

Colgate® Enamel Health Toothpaste

Replenishes natural calcium and phosphate back into weakened enamel, filling in rough spots


Active ingredients

Sodium Fluoride 0.24%, 0.15 % Fluoride w/v fluoride ion

Inactive ingredients

Water, sorbitol, hydrated silica, glycerin, PEG-12,tetrasodium pyrophosphate,sodium lauryl sulfate, flavor, microcrystalline cellulose ,zinc phosphate tetrahydrate, cellulose gum, cocamidopropyl betaine, sodium saccharin, xanthan gum, mica, titanium dioxide.

Mode of Action

Colgate® Enamel Health Toothpaste works to help transform enamel in 2 ways:

  • Strengthens damaged enamel
  • Gently polishes the tooth surface, so it’s smooth and bacteria are less likely to stick

Proof of Efficacy

50% Stronger Protection Against Acid Attacks*

A pH-cycling model lab study was conducted to measure the enamel protection mode of action of Colgate® Enamel Health toothpaste versus ordinary fluoride toothpaste (non-antibacterial). An in vitro methodology was employed using a robotic instrument. Enamel substrates (N=6 per cell) were prepared by embedding bovine incisors in methacrylate-based resin and polishing for a fixed time period so that all samples were visually comparable and had similar levels of hardness at the beginning of the study. Prior to testing, all enamel substrates were pre-etched with 5% citric acid for 30 seconds. Half of the substrate was masked with acid resistant tape to protect the surface as a control surface.

The testing methodology alternated 1 minute toothpaste treatment periods with 2 minute acid exposure periods according to the daily sequence of T – C – C – C – C – T (T=toothpaste treatment, C=acid challenge). The acid challenge was performed with a 1% aqueous solution of citric acid (pH 3.8). Between every treatment and challenge cycle, all enamel substrates were kept in a sterile artificial saliva solution at 37 °C.

After this regimen was conducted for 5 days, the change in micro hardness was measured. The use of a programmed robot allowed for the highest accuracy in conducting the protocol over 5 days. All substrates were exposed to treatment and challenge cycle at the same temperature and time.

*Compared to ordinary fluoride toothpaste (non-antibacterial).

Drug Facts

Active Ingredients: Potassium Nitrate (5%), Sodium Fluoride (0.24%) (0.15% w/v Fluoride Ion).

Use: Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Helps protect against cavities.

Warnings: When using this product: if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. Other warnings: Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist.

Directions: Adults and Children 12 Years of Age and Older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children Under 12 Years: Consult a dentist or physician.

Inactive Ingredients: Water, Sorbitol, Hydrated Silica, Glycerin, PEG-12, Tetrasodium Pyrophosphate, Sodium Lauryl Sulfate, Flavor, Microcrystalline Cellulose, Zinc Phosphate Tetrahydrate, Cellulose Gum, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Xanthan Gum, Mica, Titanium Dioxide, FD&C Blue 1.

Questions? 1-800-468-6502