Colgate Total<sup>®</sup> Toothpaste

Colgate Total® Toothpaste

One of the most extensively tested and researched toothpastes in the world


Active ingredients

Sodium Fluoride 0.24% (0.15% w/v fluoride ion) - Anticavity, Triclosan 0.30% Antigingivitis

Inactive ingredients

Aqua, Hydrated Silica, Glycerin, Sorbitol, PVM/MA Copolymer, Sodium Lauryl Sulphate, Aroma, CI 77891, Cellulose Gum, Sodium Hydroxide, Carrageenan, Sodium Saccharin, Limonene.

How It Works

Colgate Total® is a multi-benefit toothpaste that fights germs for 12 hours*, starts to strengthen and fortify enamel in 24 hours, and improve gum health in 4 weeks.

  • It's FDA-approved and American Dental Association-accepted to help prevent gingivitis.

* Dental plaque germs.
Results improve with continued twice daily use, shown in 6-month clinical studies.
Colgate Total® toothpaste is approved through the New Drug Application process to help prevent gingivitis. Not approved for the prevention or treatment of serious gum disease or other diseases.

Proven Effectiveness
  • Colgate Total® helps prevent, treat, and reverse gingivitis. It reduces 83% more germs* that cause gingivitis than regular toothpaste.
  • 90% of scientific studies, over 20 years, and 20,000 subjects, as well as a broad set of safety evaluations, support the safety and efficacy of Colgate Total®1

* vs ordinary, non-antibacterial toothpaste 12 hours after brushing.

1. Amomchat C, Kraivaphan P, Tritatana T. Mahidol Dent J. 2004:24:103-111.

Drug Facts

Active Ingredients: Sodium Fluoride (0.24%) (0.15% w/v Fluoride Ion), Triclosan (0.3%).

Purpose: Anticavity, Antigingivitis.

Use: Aids in the prevention of: cavities; plaque; gingivitis.

Warnings: Keep out of the reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. Ask a dentist before use if you have bleeding or redness lasting more than 2 weeks; pain, swelling, pus, loose teeth, or more spacing between teeth. These may be signs of periodontitis, a serious form of gum disease.

Directions: Supervise children as necessary until capable of using without supervision. Antiplaque and antigingivitis use not proven in children. Adults and Children 6 Years of Age and Older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or a physician. Children Under 12 Years: Instruct in good brushing and rinsing habits (to minimize swallowing). Children Under 6 Years: Do not use unless directed by a dentist or a physician.

Inactive Ingredients: Water, Hydrated Silica, Glycerin, Sorbitol, PVM/MA Copolymer, Sodium Lauryl Sulfate, Flavor, Cellulose Gum, Sodium Hydroxide, Propylene Glycol, Carrageenan, Sodium Saccharin, Titanium Dioxide.

Questions? 1-800-468-6502