Colgate<sup>®</sup> Sensitive

Colgate® Sensitive

Provides clinically proven, everyday protection from painful sensitivity.


Active ingredients

Potasium Nitrate 5%, Sodium Fluoride 0.24% (0.12% w/v fluoride ion)

Inactive ingredients

Water, hydrated silica glycerin sorbitol,
PEG-12, PVM/MA copolymer, sodium lauryl sulfate, flavor, poloxamer 407, trisodium phosphate, sodium hydroxide, cellulose gum, sodium saccharin, xanthan gum, titanium dioxide.

How It Works

The active ingredient in sensitive toothpastes, potassium nitrate, requires continuous use, twice daily, to help improve sensitivity.

  • A clean, refreshing feeling, making brushing an enjoyable experience
  • Maximum strength* for clinically proven sensitivity relief

* Active ingredient is the maximum-strength FDA-allowed antisensitivity ingredient.

Proven Effectiveness

  • Colgate® Sensitive Prevent and Repair provided superior sensitivity relief at 8 weeks vs Sensodyne® Extra Whitening Toothpaste

In 2 double-blind, randomized clinical studies, 189 patients suffering from dentin hypersensitivity were instructed to brush twice daily with either Colgate® Sensitive Prevent and Repair Toothpaste or Sensodyne®. Colgate® Sensitive Prevent and Repair reduced tactile sensitivity more than Sensodyne® by over 30% at 2 weeks. There was also significant reduction at 4 and 8 weeks.

Sensodyne® is a registered trademark of GlaxoSmithKline.

Drug Facts

Active Ingredient: Potassium Nitrate (5%), Sodium Fluoride (0.24%) (0.14% w/v Fluoride Ion).

Purpose: Antisensitivity, Anticavity.

Use: Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Helps protect against cavities.

Warnings: When using this product: if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. Other warnings: Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist.

Directions: Adults and Children 12 Years of Age and Older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children Under 12 Years: Consult a dentist or physician.

Inactive Ingredients: Water, Hydrated Silica, Glycerin, Sorbitol, PEG- 12, Tetrapotassium Pyrophosphate, PVM/MA Copolymer, Flavor, Sodium Lauryl Sulfate, Poloxamer 407, Sodium Saccharin, Cellulose Gum, Xanthan Gum, Titanium Dioxide.

Questions? 1-800-468-6502