Colgate<sup>®</sup> Optic White<sup>®</sup> Toothpaste

Colgate® Optic White® Toothpaste

Helps remove stains beneath the surface to deeply whiten.


Active ingredients

Sodium monofluorophosphate 0.76% (0.13% w.v fluoride ion)

Inactive ingredients

Propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG -116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, hydrogen peroxide, disodium pyrophosphate, sodium saccharin, sucralose, BHT.

How It Works

How Colgate® Optic White® toothpaste works

  • It’s specially formulated with enamel-safe whitening ingredients
  • Removes stains ordinary toothpastes don’t

Proven Effectiveness

Whitens 2 shades more versus the leading whitening toothpaste, in just 4 weeks.*1


* With continued, twice-daily use.
1. Data on file.

Drug Facts

Active Ingredient: Sodium Monofluorophosphate (0.76%) (0.15% w/v Fluoride Ion).

Purpose: Anticavity

Use: Helps protect against cavities.

Warnings: Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Directions: Adults and children 2 years of age and older, brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. Children 2 to 6 years, use only a pea sized amount and supervise child’s brushing and rinsing (to minimize swallowing. Children under 2 years, ask a dentist or physician.

Inactive Ingredients: Calcium Pyrophosphate, Propylene Glycol, PEG/PPG 116/66 Copolymer, PEG-12, Glycerin, PVP, Flavor, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Silica, Hydrogen Peroxide, Sodium Saccharin, Phosphoric Acid, Sucralose, Butylated Hydroxytoluene, Water.

Questions?: 1-800-468-6502